Video marketing gains more strength every year. 87% of marketers already use video in their strategies and 88% of them say that the ROI of these actions is positive. And that is no coincidence since the vast majority of consumers are attracted by the multimedia content published by their favorite brands.
The opportunities provided by social networks are the basis for the success of videos related to a brand. YouTube, Facebook, LinkedIn, Twitter, and Instagram are the options that have been most effective for campaigns, with 81% of marketing teams admitting that videos help them generate leads.
Creating your own marketing videos will help you engage your audience and reinforce your brand image.
To support you in your creation process, we have selected 25 of the best online video editors, both free and paid.
Here you will find alternatives for your desktop computers and several applications that will help you make edits from your mobile phone or iPad.
Top 25 Online Video Editors Free & Paid
- InVideo
- OpenShot
- Avidemux
- VSDC Free Video Editor
- Kapwing
- DaVinci Resolve 16
- Canva Video Editor
- Kdenlive
- Shotcut
- Blender
- InShot
- VideoShow
- VivaVideos
- Magisto
- Filmora
- Videolean
- Vimeo
- Clipchamp
- Video
- Fastreel
- Kizoa
- WeVideo
- Adobe Premiere Rush
- LumaFusion
- KineMaster
Free Online Video Editors
1. InVideo (Best Free Online Video Editors)
InVideo is a free online tool that helps users create stunning videos with ease. Specifically, the videos you create using this tool will be perfect for marketing campaigns, presentations, and various other similar promotional initiatives.
The portal or online site of this tool is very powerful and super intuitive. You can even use it as an app on your smartphone. It offers all the necessary tools and features to get creative and make the most beautiful videos in seconds.
2. OpenShot
OpenShot is one of the best free online video editors. It is open-source software that supports many formats in audio, video, and image. It allows you to create image overlays, use 3D titles and animations, as well as have an accurate timeline.
If you like to use video effects, this free program will be ideal for you: it has brightness, color, and transition adjustments, among many other effects.
3. Avidemux
This free software editor, in addition to having the great advantage of being free, is also available for different operating systems such as macOS, Windows, and Linux.
It has very useful editing options, such as audio, image, and video synchronization, filters, and video cutting. It is also compatible with various formats such as MP4, AVI, and MKV.
4. VSDC Free Online Video Editor
VSDC Video Editor is your option if you want a program that gives professional results for free. Do not think that its use is complicated; Actually, it has a clean interface with which it will be easy for you to understand its operation.
It’s ideal for projects that require superior care, especially when launching campaigns on YouTube or other digital platforms that require higher video quality.
5. Kapwing
Kapwing offers a free version with which you will have a specialized marketing studio. Add texts to your images, gifs, and videos to make your campaign videos funnier and more engaging. It also has a meme generator, which will be perfect if your brand has a more youthful communication style.
Forget about the watermarks of freemium programs, since Kapwing does not add any. Save your projects for 7 days and offer you access to all its tools.
6. DaVinci Resolve 18
DaVinci Resolve has among its main qualities the ability to colorize and master sound. Some film and television productions have already used this program due to its high quality.
Its free version contains highly innovative functions and tools for editing, assembling, and graphic animations, among others.
7. Canva Video Editor
The favorite design platform already offers solutions for video editing as well. The tool is quite easy to use, it has templates, animations, video files, and music tracks so you can create or edit short videos in a matter of minutes.
We recommend it to create those short pieces of content you need for your social networks or to add to landing pages.
Free Video Editing Apps for Desktop
8. Kdenlive
It is an open-source editing and editing program that is designed to handle basic projects up to the most sophisticated ones.
It allows working with video and audio from different channels (multi-track), with the advantage that it is not necessary to do format conversions because, thanks to the FFmpeg libraries, the software is capable of handling any type of audio or video.
In addition, there are different resources available on the platform, such as rendering settings, transitions, effects, and templates.
9. Shotcut
This is another open-source option that supports practically all video formats because it also uses FFmpeg libraries.
It is compatible with 4K resolution & has different audio filters, makes image and sound transitions in a simple way; offers video filters, access to tutorials, and resources (such as royalty-free images, videos, animations, and audio) to complement your projects.
10. Blender
Blender is one of the most complete tools on this list because it allows rendering, modeling, sculpting, animation, VFX, simulation, and video editing in an interface that you can customize for better use of its functions.
Since it is an open-source project, it is free and you can join in developing its software, creating a user manual, or donating to its foundation.
Free Mobile Video Editing Apps
11. InShot on iOS and Android
InShot is one of the most complete video editors available for iOS and Android. Its excellent reviews support this incredible application that, even in its free version, has a wide range of options. Among its new features are transitions, audio extraction, and blank frame.
This is par excellence the great video content creator for Instagram and TikTok lovers.
12. VideoShow on iOS and Android
Does your campaign have Instagram or other similar applications as its main medium? VideoShow fits perfectly into your marketing strategy, as it will help you make highly attractive videos through effects, subtitles, and gifs.
Although it doesn’t have proper features for frame-by-frame trimming, it does give you an edge in creating short videos for easy sharing on all your social networks.
13. VivaVideos on iOS and Android
Get professional videos sooner than you expect with VivaVideo. This app provides you with radiant themes and stickers.
It is an alternative that will go well with your videos for social networks. 500 million users trust this app to make clips with the potential to go viral.
Paid Online Video Editors
14. Magisto
More than just a video editor Magisto is a complete video marketing platform. It is the perfect tool if you want to create attractive clips in just a few minutes since you can integrate your recordings with editing and sound options, while the last step will not depend on you:
Its artificial intelligence will make the last corrections to the video and you will get a result professional with less effort.
Within its “Business” options you will see that it has specialized tools for different areas: videos for YouTube, promotional videos, Instagram, and Facebook, among others.
Plans and Prices: Premium 4,99 USD / Professional 9,99 USD / Business 34,99 USD.
15. Filmora
Filmora Business Edition is ideal for marketers with no video editing experience, as it has an intuitive setup that provides ease of use while delivering high-quality results.
It has a video inventory and the “Drag & drop your logo” function while putting at your disposal various preset effects.
Plans and pricing: Quarterly Plan 14.99 USD / Yearly Plan 44.99 USD / Unlimited Plan 69.99 USD / Plus Plan 164.87 USD.
16. Videolean
Videolean will be your best ally to create effective ads in a short time. It has templates, some in its “Featured” section, from which you can modify the audio, images, and texts.
You will see the results in its preview and in less than 3 minutes you will have the high-quality version, which is perfect for any video platform.
Plans and prices: Starter 19 USD per month / Annual 199 USD per year.
17. Vimeo
Sure many times you have been impressed with the quality of videos that Vimeo has. The good news is that today it can be a reality for you too through its Vimeo Create service.
This online program has endless templates ready to use, and best of all, its platform is very intuitive and easy to use. Within your editor, customize colors, fonts, and layout to best suit your brand.
Plans and prices: from 13 to 50 USD per month (by periodicity).
18. Clipchamp
Clipchamp is a video maker specializing in Facebook and Instagram ads. It has a great alternative of customizable templates, to which you can add all the effects you want. One of its great qualities is that, in case you don’t have video equipment available, the platform offers you a webcam, screen recorder, and green screen solutions.
Plans and Prices: Creator 72 USD / Business 156 USD / Business Platinum 324 USD.
19. Wideo
If what you are looking for is an easy-to-use video editor, this is your best option. Its flexible and easy-to-understand platform allows you to create professional videos in as little as 15 minutes.
You can even add animations to make your brand more attractive.
Plans and prices: Basic 19 USD / Pro 39 USD / Pro+ 79 USD (annuals).
20. Fastreel
Whether you’re editing videos or using online templates, Fastreel is ideal for creating slideshows, trimming videos, combining multiple video files, adding watermarks, adding subtitles, and more. It has a free option, but in this version, its tools are limited and include a watermark.
Plans and prices: Free / Single Premium 7.95 EUR per video / Unlimited Premium 9.95 EUR per month in annual payment.
21. Kizoa
One of the advantages of Kizoa is that it created a huge library of templates for video creation and editing with certain needs in mind. For example, you can choose one for 15-second pieces that will look great on your brand’s Instagram Stories, brand communication for your website, promos for your next webinar, and more.
There is a free version of the tool, though we think the paid options are worth it because they include resources from iStock, more cloud storage space, and more video exports.
Plans and prices: Free / Business 15 USD per month (annual) / Unlimited 30 USD (annual).
22. WeVideo
WeVideo has solutions for brands who want to create videos to reinforce their marketing communication, as well as for teachers who want to turn their content into more engaging pieces for their students, or anyone looking to express their creativity through video.
It has a library of resources and templates, it is possible to use it from the desktop, mobile phones, and tablets. Their payment plans are divided into two main groups: individuals/businesses and educators.
Plans and pricing: Individuals and businesses from $4 to $36 per month (annually) / Education from $89 (for a single teacher, billed annually) to $299 per month (for a classroom, club, or group of users, billed annually)
Paid Video Editing Apps
23. Adobe Premiere Rush
«Record, Edit, Go viral» are the welcome words of Adobe Premiere Rush. And it keeps what it promises: it has a powerful video editor with which you will create attractive products of the highest quality.
It is specially designed for social networks, so Adobe took care that their system saves you time and share your content directly.
Plans and pricing: Premiere Rush $9.99 / Premiere Pro and Premiere Rush $20.99 / All Creative Cloud apps $52.99 (per recurrence).
24. LumaFusion for iOS
Can you imagine having all the power of a professional video editor in the palm of your hand? LumaFusion is an option that, according to most of its users, asks nothing of video editors for PC or Mac.
Accurately trim your videos and explore their effects with the help of the included tutorials. It is an ideal application to familiarize yourself with the best-equipped editors.
Precio: 37 USD.
25. KineMaster
KineMaster will be very useful to make your videos from scratch easily. Edit frame by frame, insert up to 8 simultaneous audio tracks and preview instantly.
Use this application if you want to invest as little time as possible in editing your multimedia content since its presentation is intuitive.
Price: add-ons from 1 to 33 USD.
Try these video editors to make your video marketing campaigns more and more effective.
Thanks to these tools you will obtain professional-quality audiovisual materials without investing too much time in the editing process.
